![]() “That said, no modern internet service in 2022 can have the rules that Tumblr did in 2007,” Mullenweg says. It’s unlikely Tumblr will ever fully bring back porn though as CEO Matt Mullenweg explains. Twitter takeover: why does Elon Musk's multi-billion buyout matter? StemDrop launch: TikTok wants to change how music is released Falling users as people migrated to Twitter and Instagram had been a problem for a while and the porn ban was the final nail in the coffin. The damage was done though, and the demise of Tumblr was already written in the stars. It was only when Tumblr instated the porn ban that it was allowed back on the Apple store. Nonetheless, Apple wasn’t budging on its ban. However, data from the era suggests only 0.1 per cent of the site’s content was explicit. Tumblr led a crackdown on explicit content that led to many people arguing their acceptable content was unfairly deleted.Īt the time, there was a lot of media flurry around the explicit content on the site. ![]() The platform was put in a difficult position.Ī month before the ban, Tumblr had been removed from Apple’s iOS store because of reports of child pornography on the platform. “Tumblr’s ban sent a clear signal to trans communities that they were no longer welcome,” Oliver Haimson, Assistant Professor of Information at University of Michigan wrote in a paper on Tumblr’s role in trans communities. ![]() By the new rules, a lot of the content trans accounts were sharing counted as explicit. Many transgender people found a home in Tumblr for them to post stories, share information and explore their transitions together. Yahoo and Tumblr are displayed on a computer screen in New York. ![]()
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